Remove A/B testing Remove Customer Relationship Management Remove Strategic planning
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Top 27 Small Business Tools to Boost Productivity

Salesforce

Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. CRMs offer a comprehensive view of customer data. Back to top. )

Product 89
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

B2C 115
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How to Prepare for Small Business Week (2025)

Salesforce

Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. For example, if you’re measuring a product’s performance, AI can A/B test it and see if it meets your specific, measurable, achievable, relevant, and time-based (SMART) goals.