Hubspot

MARCH 28, 2019

The context and user experience is just completely different, so it makes sense to test different thing on different devices. Topics like conversion rate optimization, user experience, or search engine optimization all make great ebooks because they fit the above criteria. Reduce friction where possible.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. to “what made you cancel?”

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. to “what made you cancel?”

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. to “what made you cancel?”

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” It’s newsletter doesn’t just deliver sales & promotions, but also videos from that really talented guy & great music from obscure bands you’ve never even heard of before. to “what made you cancel?”

Customers 98

Customers User Experience Profit margin A/B testing 98

Salesforce

FEBRUARY 13, 2024

Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. Exclusive offers Another strategy for approaching prospects is enticing them with special discounts or promotions that offer immediate value. This format is particularly effective in e-commerce, encouraging users to opt in to receive exclusive deals.

E-commerce 111

E-commerce A/B testing Legal Campaign 111