Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) ” We all know vaporware, perhaps this is nothing more than vaporware.

Minimum Viable Product 108

Minimum Viable Product A/B testing Pitch Construction 108

Partners in Excellence

AUGUST 11, 2014

Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. Some suppliers have adopted a policy of having their products constantly in “Beta” as if that were a reasonable rationale for poor quality. . Performance degrades.

Service 101

Service Minimum Viable Product A/B testing Government 101

Search Engine Land

APRIL 18, 2023

Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. Many (such as the aforementioned carousel) have been shown in many A/B tests to hurt your conversion rates. Think of website templates as a minimum viable product. A lot of optimization has to follow for it to be successful.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92