Salesforce

AUGUST 15, 2024

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. CRMs offer a comprehensive view of customer data. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

B2C 115

B2C A/B testing Retail B2B 115

Salesforce

MARCH 31, 2025

Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. For example, if you’re measuring a product’s performance, AI can A/B test it and see if it meets your specific, measurable, achievable, relevant, and time-based (SMART) goals.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59