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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. offices. .”

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake. Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. Jabari Norton, VP WW Partner and Alliances, Sumo Logic. If you would like to find out more about the guests, you can follow us on Twitter here: Jason Lemkin.

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Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

I ask Ryan, at LevelTen now for almost two years, how they are thinking about that balance that is investing in the brand but also feeding a sales organization and driving some revenue responsibility? Ryan says “Let’s really focus on the demand generation but the brand, and I’m using air quotes, realizing nobody can see it.

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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Scott and I had just come off of Dreamforce 2017 having spoke on the same panel about Sales Enablement. Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region. Thank you for joining us.

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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

We’re running a GTM Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast), tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. But I feel like that encapsulates about a million sub-mistakes. Think about the move upstream if you’re trying to penetrate a new vertical.

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Introducing Sales Hacker’s New Community Leaders

Sales Hacker

Jialing is an entrepreneurial-minded Customer Success leader experienced in serving US-China based businesses and top companies in the mobile industry. Asia is passionate about the art of sales and helping sellers grow and master their craft. She has trained and coached sellers and leaders, both in the US and abroad.

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How Founders Can Take Control of Their Destiny with Tradeshift (video + transcript)

SaaStr

Join us at SaaStr Annual 2020. Really, a little bit about my story and our story. I’ll tell you a little bit about that journey. It’s very, very complicated, and it’s something you only really hear about in the news if it ever goes terribly wrong. Want to see more content like this? music) Hey, everyone.