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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? Is there a difference?

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Strategic Account Management – A Detailed Guide

The 5% Institute

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

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Key Account Management: The Ultimate Guide

Hubspot

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

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The Vital Importance of Account Planning

SalesPop

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. For example, a year ago your key accounts might have been airlines.

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How to Create a Quarterly Business Review Agenda, Plus Examples

Gong.io

Today’s high-performing revenue teams are those who are focused heavily on retention, not just new client acquisition. For customer success teams , then, that means it’s crucial to meet regularly with key stakeholders to assess product usage, review performance, and align on strategic organizational goals. Align with strategic goals.