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Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. It’s a fantastic place to hire sales people, accountmanagers, customer service team members and startup hustlers.” 2) Spend all your time on achieving product-market fit until you have it.
Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.
Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. That allows us to have a very different go to market strategy. Zach : Sure.
I think that a lot of people, when they look at how do we set up our go-to-market, whether it’s the website or through a sales team or what have you, they tend to look at it as sort of a static thing. You also have an accountmanagement team too, so it’s not all just e-commerce.
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Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Now I use all of my experience, skills and knowledge in non-exec director and advisory roles. Bridget Gleason.
Maria : And then, I think every marketer should be trying to be EBITA-friendly and making sure that you know the markets today. And I know we always think about the public markets, but investors are market too. And so, that’s why I think non-action isn’t an option either. Jason : Yeah. Jason Lemkin.
How does being a developer-first product fundamentally change the go-to-market? Now, I’m always a go to market nerd. And so with the innovation to developer first, I guess, how does this fundamentally change the go to market and who do you think has done this best in your mind? It’s interesting.
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