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PODCAST 69: Structuring Your Organization Around Your Customer w/ Megan Bowen

Sales Hacker

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. What Managed by Q does. The Benefit of Starting Out in Account Management.

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The Ultimate Guide to a Career in Sales

Hubspot

Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Account managers are evaluated on customer retention and satisfaction metrics.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

Tracks and reviews sales performance metrics. Manages day-to-day communications with sales and other go-to-market teams. Manages sales content organization and strategy. What Are the Types of Sales Organizations? Deepens rep expertise in specific sales motions. Is not suited to scale.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. From there, the marketing team can build a brand that resonates with bigger companies, and run account based marketing programs. Dedicated Customer Account Manager. Product usage. Revenue number.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. It might be tempting to bring in a heavy hitter from a blue-chip brand because of their experience, but that could be a bad decision.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. It's one of those books that you have to read if you work in sales or technology. Rating: 9/10 See book on Amazon. The evidence. Communications.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

He became threatened and told me that I had to follow his ridiculously complex and impractical method that required presenting 60+ confusing slides. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. What is your best piece of career advice for women in sales?

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