Highspot

MAY 12, 2020

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. The assets that marketing creates for the acquisition of new business are typically deemed “good enough” to be used to secure renewals.

Customers 98

Customers Account management Relationship building Consult 98

Sales Hacker

NOVEMBER 8, 2021

While many SDRs and BDRs look to standard closing roles as the next step in their career paths, a growing number of young sales professionals are looking beyond account management as they plan out their career. How good are you at relationship building and flexing that listening muscle? What else is out there?

GTM 105

GTM Clients Sales Technology 105

Hubspot

JUNE 8, 2021

Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. Building and maintaining customer relationships is essential to growing a business. This is where account managers come in.

Commission 76

Commission Territory Finance Inside sales 76

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. It allows us to think more about kind of where we end with the organization, how we interact with the organization, and allows us to spend a lot of time on account management and figuring out how best to kind of create champions out of those customers we have.

Finance 57

Finance X-functional Non-Profits Launch 57

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Sustainable Marketing. Change across customer-facing teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 130

Sales Start-ups Up-sell Cross-sell 130