Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

Drivers/motivators 106

Drivers/motivators Advertising/ Marketing Retail Campaign 106

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. Reach and performance. Image: Curb.

Click Through Rate 102

Click Through Rate Campaign Technology Technology 102

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Traditional media ad buying is a time- and labor-intensive process. Programmatic advertising gives you all those good, actionable insights into campaign performance.

Retail 105

Retail CTR Networking Campaign 105

Search Engine Land

NOVEMBER 1, 2022

Now available in all Shopping Campaigns global markets.” Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool. Microsoft says, “Apply our “Qatar 2022 football” audience to your campaigns. Get the daily newsletter search marketers rely on. How to use it.

E-commerce 89

E-commerce Product Retail Price 89

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

Service 108

Service Customers Represent Networking 108

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. This entire process takes just a few milliseconds. The components of adtech.

Technology 109

Technology Technology E-commerce Campaign 109

Martech

NOVEMBER 7, 2023

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Q: What has that done?

Price 97

Price Campaign Technology Technology 97