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US vs. Google, round 2: Government targets digital ad business

Martech

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. Market share is the first thing courts consider when determining if a monopoly exists. Processing.

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Google declared a monopoly: industry reactions and implications

Search Engine Land

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. Processing. Are you getting the most from your stack?

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The Google monopoly verdict: More industry reactions

Martech

Google will appeal (and they said they will in their comically bad statement about the ruling) and that will be a slow process. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. Google has been losing market share for a couple of years now. Processing.

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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Business email address Subscribe Processing. Get MarTech! In your inbox.

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How to measure the impact of brand marketing

Martech

Share of search : A measure of how much a brand is searched relative to the industry or category total. According to research by Les Binet and other industry groups, this metric is predictive of later shifts in market share. The post How to measure the impact of brand marketing appeared first on MarTech.

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This day in search marketing history: January 20

Search Engine Land

An Interview With A Google Search Quality Rater 2012: We learned about the hiring process, what Quality Raters looked for when they examined websites, details of the different evaluation tasks they did and much more. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks.