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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI Why we care. Canva aims to be an all-in-one destination for individuals and organizations.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. What has Meta said?

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8 Key Mobile Marketing Trends

Hubspot

Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. market will more than double in size, reaching $2.5 smartphone users reached 60.2

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What is personalized marketing and how is it used today?

Martech

Product recommendations. Giving customers product suggestions in the form of emails or ads can show them you care about their needs. And this practice can positively impact sales too; product recommendations can account for up to 31% of e-commerce site revenues, according to data from e-commerce personalization company Barilliance.

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How Can We Really Measure The ROI of Optimization?

ConversionXL

Seasonality, advertising, marketing, competitor activity, market changes, weather and many factors can skew your two samples, so you’re not comparing apples with apples. Step 2: add product to cart. Craig explains it well: Craig Sullivan, Optimal Visit. Though like most methods here, there are some pros and cons.

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Everything You Need to Know About the Principles and Types of Design

Hubspot

With proper movement, a composition can create a narrative and provide a high-quality user experience (UX). User interface (UI) and user experience (UX) design focus on improving how website, app, and software users interact with and experience a product. Marketing Design Tips.

UX
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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

In a report from Nanigans, the company upheld the effectiveness of Facebook advertising by saying that: "At the core of Facebook’s advertising success is the company’s commitment to product innovation. Website Custom Audiences : Target Facebook users who have visited your website before.