article thumbnail

Is it time to rethink your Google Ads strategy?

Search Engine Land

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. It had expanded the regions it served to encompass most of the U.S.,

article thumbnail

What is CRM and how does it support marketing?

Martech

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Agriculture. CRM systems help agricultural workers build better relationships with suppliers, which in turn improves the purchasing process. Challengers.

CRM 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

When you try to breach a new market in a different country or domestic region, you need to have a grasp of which alternatives are available to those users, what your competitors are charging, the need for your kind of product in the area, and your local market share. Companies That Use Geographical Pricing.

Price 87
article thumbnail

What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Ecosystem alignment Ecosystem commitments have become more prevalent in multiple industries, from tech to agriculture.

Price 52
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

While Google Ads and Microsoft Ads share a lot of similarities, there are features unique to Microsoft Ads. Additionally, you get access to Bing traffic, which owns close to 26% of the search market share for desktop searches in the United States (and its traffic is on the rise ). Finance, health care, agriculture.

article thumbnail

The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

SaaStr

This levels the playing field but also intensifies competition. Every mile driven, acre farmed, or mission completed creates unique training data.

article thumbnail

Changing the Way We Work with Founding Partner Lan Xuezhao at Basis Set Ventures (Video + Transcript)

SaaStr

The verticals we focus on are obviously the office productivity, dev tools, but also some of the more antiquated industries, including construction, agriculture, manufacturing, et cetera. Lastly, on the founder, what I want to summarize this for is, this is a market for underdogs. First of all, what is the future of work?