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My Six Selling Mantras

Adaptive Business Services

Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

How about the viewing angle? The post Fundamentals of Sign Sales Part I appeared first on Adaptive Business Services. Sell advertising. What do you need to know in order to recommend the right EMC? What are they wanting to display? What is the viewing distance? How do they plan to program it? What is their budget?

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “

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32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

I decided to change my business. Key learnings: Selling your time is not a really good idea if you want to have a lifestyle business. Service business is not scalable without hiring more people. This told us whom we were selling to and what’s the key angle we should use in our sales copy. Going digital.