Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Specific keyword angles. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical.

Gambling 101

Gambling CTR Education Campaign 101

SaaStr

JULY 9, 2019

I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. They spend days there figuring out how to cross it without getting eaten. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. So what do you have to do?

Electricity 65

Electricity Education Start-ups Trust 65

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. For example, Adidas sends through promotional ads (as seen above), but they also engage with buyers outside of straightforward selling.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102