ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. For example, Adidas sends through promotional ads (as seen above), but they also engage with buyers outside of straightforward selling.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

ConversionXL

JUNE 19, 2018

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Each species is uniquely optimised for the niche it is in. Zoom in into the problems. Make it about them.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Specific keyword angles. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical.

Gambling 101

Gambling CTR Education Campaign 101

SaaStr

JULY 20, 2021

The session that I’m talking about is basically about the board dynamic and about how to survive this valley of death and bring not just yourself and your team but your extended team, including your board, across that until you cross the $1 million mark, and then the $10 million mark and keep going beyond. They sell their time.

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

SaaStr

JULY 9, 2019

I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. It started to become more difficult to sell.

Electricity 62

Electricity Education Start-ups Trust 62

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. You’ll sell more, more efficiently, like Intercom user, Elegant Themes. Matt Heinz: It does. Just be yourself.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11