ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. They wrapped up their entire theory in a pithy, if rarely used, concept.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

ConversionXL

JUNE 19, 2018

Rockboost process of building up a skill set: Personal T-shape plans. Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. What do your clients need?

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Specific keyword angles. Keywords and topics.

Gambling 101

Gambling CTR Education Campaign 101

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. David : If we can get a lighter we can definitely hook this up. ” To you, it’s really hard to go onto the next thing, because you got to pick yourself up from the ashes. David : What’s that?

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

SaaStr

JULY 9, 2019

Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. When it comes to setting up a startup, you’re probably thinking, “Why the hell would you do it there? They spend days there figuring out how to cross it without getting eaten.

Electricity 61

Electricity Education Start-ups Trust 61

Heinz Marketing

AUGUST 26, 2019

So my deal with my wife is that we will live up here, my business is up here, we’re raising kids up here. We are coming up on the college football season. There’s a lot more disruption in the form of smaller shops springing up all the time, and then a lot wider use of skillsets that brands can draw from.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11