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This day in search marketing history: February 7

Search Engine Land

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Can you lower costs by removing steps to market or sell your product (e.g., High-quality images show the tie from different angles, and each one is zoomable. Upsell and cross-sell products to increase average order value. Cross-selling suggests additional products that complement what the customer is buying.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

And our better clients, whether they’re selling big web projects or they’re selling consistent marketing services have usually something to that effect that’s kind of specific to their industry. You’ll sell more, more efficiently, like Intercom user, Elegant Themes. ” Just get on and talk.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. He’s also a very funny and entertaining person. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline.

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SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

What can be done to ensure seamless cross-functional communication across the org? My longer answer is I think about it from two different angles. I mean if I’m in sell mode, then I’m going to be in sell mode. At Zendesk, I feel like I achieved cross-functional nirvana at a certain point in time.

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SEO content writing vs. content writing: The key difference

Search Engine Land

Be it entertaining or educating. Cross out every sentence that could have been written by someone else, every box check, every predictable reference. While we don't want to cross out every sentence, excellent SEO content must add your unique views, experience and truths. He'd then sell these insights as upsells for products.

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