ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Leading product marketers never stop researching and asking questions to help their companies sell products and grow. Own the most impactful areas.

Product 127

Product E-commerce Strategize B2B 127

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. This cross-departmental collaboration ensures all team members align with the product launch and company goals. Equip them with knowledge about the product, its unique selling points, and the challenges they might face.

Launch 59

Launch Negotiate Product GTM 59

Heinz Marketing

NOVEMBER 5, 2018

So thank you everyone for joining us on the podcast and every episode of Sales Pipeline Radio, past, present, and future is available at salespipelineradio.com. But in B2B who should have responsibility for making sure the user experience is top notch? So you know, I love that kind of focus. Andrew: Right. Great question.

Pipeline 61

Pipeline UX B2B Sales 61

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. It’s also important to note that their focus didn’t just seem to be “conversions” but more on an overall user experience.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. You’re just presenting the pitch written by the publisher, that’s it. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. Almost any SaaS company can play this angle. ” And it led to some decisive action, difficult decisions.

E-commerce 103

E-commerce Price Start-ups Growth 103