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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

This update delivers an enhanced user experience for agents. This transition was unlikely to affect many Marketo users or any landing pages, however it was advised to update one’s website in early January if your website loads on its own version of the jQuery library and there are embedded forms present.

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely. Interspersed are your keywords, suggesting content angles and user intent. For instance, imagine a site focused on “Kettlebell Workouts for Beginners.”

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

View traffic from every angle. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. Can you optimize product presentation and recommendations to increase order size? Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 96
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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup. Use descriptive file names and alt tags.

Product 96
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Stephen elaborates this way: “In other words, exceptional product marketers know how to process customers’ needs and present products.

Product 127
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. Whether it’s chatbots that provide instant answers, customer service teams that address more complex queries, or community managers that foster discussions, the key is to be present and responsive.

Launch 59
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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal. Instead, they understand the challenge from all angles. My background is in user experience design and marketing. Along the way, I've seen some incredible outcomes. Day 3: Make a Decision.

UX 78