Search Engine Land
OCTOBER 11, 2023
Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Until then, we SEOs will have to test and see what works.
Search Engine Land
MARCH 13, 2024
This can help you provide more in-depth information or approach the topic from a different angle. Consider the agent’s expertise and unique selling points to provide valuable insights and establish authority. Prioritize topics that have search volume and potential for ranking well in search engine results pages (SERPs).
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Search Engine Land
MARCH 3, 2023
If you're selling an email marketing tool, you might want to avoid the keyword "email marketing" in favor of a long-tail keyword like "email marketing tips for small businesses." If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it.
ConversionXL
JUNE 23, 2020
Executed well, advertorials provide value to the target audience while also selling a product or service. Compared to traditional display ads on relevant sites, advertorials have three unique traits: A loophole to get past ad blockers; A way to increase engagement over display ads; More space to sell potential buyers on your product.
Hubspot
DECEMBER 22, 2020
For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel.
ConversionXL
AUGUST 24, 2021
Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Being certified in a specific niche relevant to the role you’re seeking is a great selling point for landing that new job or promotion.
ConversionXL
NOVEMBER 28, 2011
I know of a guy selling construction hardware online. He added images to all the screws he’s selling, and the sales of screws went up. This should go without saying, but too many websites try to sell products with low quality images. They also show a person using it : Sell earrings? High quality images. Beer helps.
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