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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Not only can we compare smoking truck drivers and graduating classes, but we can also compare user groups over time to analyze the effectiveness of site changes. Activated users in February. Success Potential.

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Sales Pipeline Radio, Episode 314: Q & A with Phyllis Lee

Heinz Marketing

There’s a lot of kind of learning from the ground up from people who’ve who are more crypto native and I think it’ll be really interesting to see the blending of the two. I’ll circle back to that second since that’s probably more from like a consumer angle. It’s totally different.

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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 74
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How to Build Robust User Personas in Under a Month

ConversionXL

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). Note: the following gets into the weeds a bit.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. But let’s all give it up for Henry Schuck from ZoomInfo. Byron Deeter.