Remove Angle Remove Engineering Remove Niche Remove Objectives and Key Results
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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. Assess the competition.

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How to optimize for entities

Search Engine Land

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. Google is a semantic search engine. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

You need to target your niche, answer questions; you need to tell a story. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

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PODCAST 36: How To Model Sales Productivity And Identify Opportunity For Marketing To Developers

Sales Hacker

Outreach makes customer facing teams more effective and approves visibility into what really drives results. It was all engineers and how I got there is I knew the founder, Elliot. Meghan Gill: Our sales reps, one of their key responsibilities that’s quite distinct from an SA is pipeline generation, right? Where are you from?

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