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Writing people-first content: A process and template

Search Engine Land

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability. Ask, “So what?”

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. Assess the competition.

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Let’s explore key areas where marketers successfully leverage AI for content creation. Extract key insights from long-form content and transform them into catchy captions and tweets to drive traffic to your in-depth articles or blog posts. It aids research by anticipating objections and questions.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

Addressing misunderstandings early on is key. Reason 3: Lack of results Demonstrating real results is paramount. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques.

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Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Search Engine Land

Traffic is growing, but still below pre-bankruptcy levels Over three weeks after the migration, the initial results have been OK. By updating and enhancing the information on these pages, the company can work to regain its lost search engine rankings. Create XML sitemap strategy and QA once implemented. Update robots.txt file.

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When I asked ChatGPT to write an article about ChatGPT

Martech

But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? There are too many wildcards that still exist in the engine — you’ll sometimes get screwy answers that aren’t quite in context. But we’ve found real value in how it can offer some assistance, new angles, and inspiration.