ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JANUARY 13, 2021

As a distribution channel, search rarely rewards tone, design, or angle. Create content on those topics with a novel take or presentation. News & World Report studies on cities, colleges, hospitals, and schools rely on about a dozen data points. They needed to be so good that we were proud to promote them.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Abby and I work well together because we each take a different angle. This is not a speech or a presentation.

Non-Profits 67

Non-Profits Promote Hospitality Start-ups 67

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. It might just be the camera angle.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Some products are niche because of a lack of awareness, and these high-volume articles present an opportunity to educate your visitors.

Niche 133

Niche B2B Manufacturing Education 133