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Outbound Emailing in Times of Uncertainty – The Best and Worst of April 2020

Cience

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Instead, they played up the exclusivity angle. It is better to be helpful than to say you’re here to help.

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What I Learned Publishing 200+ Blog Posts on CXL

ConversionXL

As a distribution channel, search rarely rewards tone, design, or angle. Create content on those topics with a novel take or presentation. News & World Report studies on cities, colleges, hospitals, and schools rely on about a dozen data points. Flip the script: Identify the most relevant topics you should write about.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

There are barriers to parsing the data as its presented. Yet, hospitals that use automatic data capture to generate health records cut error rates in half. Hospitals already use data-entry automation. That is, it groups data into readable sets with varying levels of detail. Aggregation challenges stem from ignorance.

Territory 342
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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Define your angle. Define your angle. They presented it as another way to save money during the holiday season. Strike a balance between informational and promotional content. Conclusion.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Some products are niche because of a lack of awareness, and these high-volume articles present an opportunity to educate your visitors.

Niche 133
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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

So I’m a big fan of laying that out and then narrowing the beam on as I said, in the presentation, the slowest gear in the growth engine at any one time. Almost any SaaS company can play this angle. “How do you think about companies who can play the remote working guy prop, SaaS angle?”

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home. Byron Deeter. Elliott Robinson.