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How to optimize for entities

Search Engine Land

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? I used this definition in my entity SEO article.

Sports 102
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Morning Coffee, Virtual Lunches, and Gratitude: Managing a Remote Field Sales Organization

Outreach

Remember Your Goals, Objectives and Mission. It’s easy to lose sight of one’s path forward, so now, more than ever, we as managers need to be present, provide a clear path forward for our employees and focus on the goals, objectives and mission. At Outreach, here are a few things that are working for us during these times.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen. Democratizing AR. Get MarTech!

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PODCAST 128: How to Unshackle Your Career Growth With a Mentor with Tom Martin

Sales Hacker

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. The evolution of business from the early 1990s to the present [12:44]. Key elements of a growth plan [18:34]. The evolution of business from the early 1990s to the present [12:44].

Growth 69