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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. Let’s explore key areas where marketers successfully leverage AI for content creation. Incorrect optimization tactics.

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The Ultimate Sales QBR Playbook for Sales Leaders

Sales Hacker

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. That is not sufficient to achieve meaningful change you’ll see in next quarter’s results. This is where a Sales QBR or ‘Quarterly Business Review’ comes into play.

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Elevate Sales: Essential Cold Calling Tips and Techniques

Lead Fuze

How do I get the best results from cold calling? Plan Your Calls Carefully To start with, timing your calls right is key in reaching potential customers at a time when they are most receptive to your pitch. So, it’s not just about overcoming sales objections but also creating a personal connection with potential customers.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok.

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Morning Coffee, Virtual Lunches, and Gratitude: Managing a Remote Field Sales Organization

Outreach

Remember Your Goals, Objectives and Mission. It’s easy to lose sight of one’s path forward, so now, more than ever, we as managers need to be present, provide a clear path forward for our employees and focus on the goals, objectives and mission. At Outreach, here are a few things that are working for us during these times.

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PODCAST 128: How to Unshackle Your Career Growth With a Mentor with Tom Martin

Sales Hacker

The evolution of business from the early 1990s to the present [12:44]. Key elements of a growth plan [18:34]. And because the campaigns are structured on email best practices, your campaign warmup period will shrink the result. The evolution of business from the early 1990s to the present [12:44]. And on Stitcher.

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