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Advanced ways to use competitive research in SEO

Search Engine Land

With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Perhaps as much as product reviews, Reddit is extremely fertile territory for brand insights and questions you can address with your SEO strategy. You might not rank above your competitor just by using their brand name.

Angle 121
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The Sales Manager’s Guide to Salesforce Automation

Veloxy

There are barriers to parsing the data as its presented. One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths. Territory can be client categories rather than geographic regions. What data sets are right to use?

Territory 342
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How to optimize your free product listings in Google Shopping

Search Engine Land

Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Get the daily newsletter search marketers rely on.

Product 94
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Introducing Gong’s New Visual Identity

Gong.io

So, weeks later, when 3 beautiful brand systems were presented to the team, one solution clearly stood out from the rest as a masterful work of art: shapes, textures, colors, typography, all converged as this cohesive, impressive personality, the new building blocks of our future DNA. Bruno, welcome to Gong’s next chapter.

Angle 153
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What is evergreen content and why it’s important for SEO

Search Engine Land

People always look for and depend on the evergreen knowledge presented in evergreen content. However, some pass muster and squeeze into evergreen territory, including cybersecurity. Study what's ranking at the top of Google and mirror the structure – but add your unique angle. What does that mean for SEO? File under: "Evergreen."

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. Whether it’s chatbots that provide instant answers, customer service teams that address more complex queries, or community managers that foster discussions, the key is to be present and responsive.

Launch 59
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21 user secrets and best practices to get the most out of Gong

Gong.io

The team loves it.” — Ezra Steinberg, Regional Director of Sales at Moveworks. This gives me intel that I can use in my marketing campaigns – angles to play up, misconceptions to expose, etc. It helps add context to the data and strengthens my presentation skills when sharing findings with the team. We like this.

Angle 62