Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

Government 112

Government X-functional Angle B2B 112

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization.

GTM 74

GTM Negotiate Profit margin Contract 74

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Since the potential scope of testing is vast, it’s important to strategically approach the next step.

Conversion 124

Conversion Sell E-commerce Legal 124

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Every model boils down to balancing value (reach, lift, and strategic fit) and effort (creative, dev, and coordination).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JUNE 19, 2018

Connect what you are doing to their strategic challenge. You would probably find 6-7 functionally identical apps for every idea. Mobilegrowthstack.com – A framework for strategic mobile growth. Impact = Reach x Relevance x Frequency. Prioritise impact over speed. Andy Carvell: Driving Impact on Mobile.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103