ConversionXL

AUGUST 15, 2014

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Nike.com has been recognized for an exceptional user experience by several different award juries including Cannes, The Webby’s, Digiday & London International.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

SEPTEMBER 5, 2019

The alternative, an “elastic user,” would be a design target that stretches to the whims of the design team. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Engaging with users became more of a norm and less of an exception.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MARCH 7, 2017

The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Engaging with users became more of a norm and less of an exception.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I currently serve on the board of directors at Gap and earlier this year, I decided to take my operator experience and perspective to pursue a career as a full-time investor.

E-commerce 104

E-commerce Price Start-ups Growth 104

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. As marketers, we sell dreams.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77