ConversionXL

SEPTEMBER 5, 2019

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). They all mean the same thing, though.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). They all mean the same thing, though. Using too much irrelevant data.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. It's up to salespeople to ask effective sales questions and uncover business pain as quickly as possible. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. She is the story teller for Terminus a B2B account based marketing start up in Atlanta. We put in the call notes a great blog post that Lauren put up. I joined back in 2015 and Terminus was actually my forth start up.

Pipeline 59

Pipeline Sales B2B X-functional 59

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I grew up in a really small town in Canada on the shores of Lake Huron and in that community, sailing was a really big part of the community and the way of life.

E-commerce 104

E-commerce Price Start-ups Growth 104

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. Angle (motivation you provide – both conscious and non-conscious). As marketers, we sell dreams.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JUNE 19, 2018

Rockboost process of building up a skill set: Personal T-shape plans. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Learning plan per person.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103