Outreach

APRIL 9, 2018

The only way to scale an inefficient process is to “throw bodies at it”, meaning to hire more reps. Because our process was inefficient, prospecting into a large number of companies meant that we couldn’t spend much time nurturing any one company or person. Enter: Project Assembly Line. Not the most scalable approach.

Assembly Line 68

Assembly Line Customers Represent Contact 68

Partners in Excellence

NOVEMBER 27, 2017

It’s become common “wisdom” that we have to align align our sales process with our customers’ buying processes. I suppose it’s easy to want to believe customers have buying processes. Certainly, procurement has processes they follow in their buying activities.

Process 53

Process Customers Assembly Line Manufacturing 53

Highspot

JULY 31, 2020

Manages administrative tasks, such as expense reports and CRM data entry. There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line. Moves customers through your sales process quickly. This model mixes elements from both the island and assembly line models.

Assembly Line 72

Assembly Line Territory Strategize Education 72

Hubspot

MAY 9, 2022

That starts with you being involved and thoughtful in the hiring process. The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. And when that happens, make sure you help guide them through those processes without doing their jobs for them.

Assembly Line 73

Assembly Line Objectives and Key Results Construction Commission 73

Martech

SEPTEMBER 28, 2021

I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. This is another case where they will have to just trust the information that Google Ads is giving them without seeing the inside of the process. Read more here. Read more here.

Launch 75

Launch Assembly Line CRM Conversion 75

Salesforce

JULY 28, 2022

Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. When customers have access to powerful digital tools, they can confidently take the buying process into their own hands. Let automation do the thinking.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Martech

FEBRUARY 1, 2022

Moving to a new vendor is a complex process. Managing the moving process can be an anxious time for the in-house team. This plan also considers factors beyond the tech transfer itself, such as your unique company culture, corporate politics and responsibility layers and processes within the company.

Service 91

Service Assembly Line Cross-sell Follow-up 91