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Innovation vs. rebranding: How to choose the best change for your business

Martech

The assembly line. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? The airplane.

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The Beginner's Guide to Competitive Benchmarking

Hubspot

It scrutinizes every product and strategy — from messaging to sales processes. Competitors that are new — or much smaller — have the power to disrupt an industry with innovative strategies and products. By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. United Airlines.

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Sales Quotas, A Thing Of The Past?

Partners in Excellence

It does this through providing innovative products/services that it’s customers want to buy. It attracts investment from companies that believe the business can achieve its goals, grow, and provide a reasonable return on the investment (whether in the public or private markets). A business exists to achieve goals.

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