Remove Assembly Line Remove Quota Remove Sell
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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Sellers have, blindly, applied “manufacturing” technique to managing their selling process.

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A SaaS Fairy Tale….

Partners in Excellence

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. And assembly line process started to emerge. Toss X number of customers into the beginning of the assembly line and Y in POs would emerge from the end of the line.

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The Problem With The Data….

Partners in Excellence

Or, if we aren’t meeting our goals, targets, quotas. And, while I will contradict my opening premises, too much of the time, in seeking “predictable revenue,” we treat every aspect of selling as laws etched in granite. Likewise customers are widgets in our sales assembly line.

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Let’s Talk About Lean Manufacturing For A Moment….

Partners in Excellence

So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assembly lines” with specialized functions, passing our customers from one station to the next. We need to think about what it means to achieve our quotas.

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Sales And The Zombie Apocalypse

Partners in Excellence

But something has changed in selling. I don’t know if it’s the workloads, the sheer size of our quotas and expectations of performance. As I look at quotas and targets qualitatively, as I look at general sales production, I don’t see changes that are unexpected or abnormal.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

After all, you wouldn’t put a new recruit in charge of your enterprise accounts; similarly, a rep with deep experience in healthcare would probably struggle to sell into tech. There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line. Is not suited to scale.

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5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

The reason they were such a good salesperson in the past is because they had the automation, infrastructure, and internal alignment in place to sell at a high rate. Having a goal of selling more is great, but what will actually allow you to sell more? The problem? This person doesn’t exist. Trying to scale without process.

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