5 Tactics to Improve Your Follow-Up Cadence [With Examples]
Sales Hacker
MARCH 16, 2020
There’s been a shift in how B2B organizations communicate through follow-ups and outreach. This means that even in the B2B space, your buyers want ultra personalized experiences, they want their needs to come first, and they want on-demand engagement. Texting in B2B is probably one of the most controversial tactics right now.
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