ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Canceled events and tradeshows increased the focus on outbound activities.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 62

Cross-sell B2C CRM Quota 62

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Does your CRM manage list segments, cadence, lead data and other outcomes?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events. Collaboration.

E-commerce 125

E-commerce Tradeshows CRM Healthcare 125

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. One of the companies I consult with spent a lot of money sponsoring conferences. Why do I say that? Lead Creation.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

MARCH 23, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Put your attendee and prospect customer at the center of your B2B hybrid event strategy and you’ve succeeded in optimizing your efforts. The Evolution of Events.

B2B 82

B2B Presentation CRM Strategize 82

Heinz Marketing

JULY 29, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Is it attached to a CRM or marketing automation? After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Even when COVID-19 meets its match in a vaccine, things won’t go completely “back to normal”, but maybe that’s a blessing in disguise!

Promote 19

Promote Niche Clients Follow-up 19