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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. Leveraging social media is a simple, and most often free tool, to promote content and generate engagement or interest. I know I am guilty of this.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. How B2B Sales Pros Are Exceeding Targets/Quotas. How Salespeople Build Rapport When Selling.

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Top 2 Takeaways from MozCon Virtual 2020

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. How to Promote your Content Like a Boss. The ‘publish and pray’ approach doesn’t work; you must put more time & effort into promotion by reducing the amount of time & effort you put into content creation. presented by Brian Dean of Backlinko.

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6 Essential Nurturing Workflows For Every B2B Company

Hubspot

For companies in the B2B space, there 6 workflows that are essential for them to be using. You already got them to subscribe to your blog where they'll see plenty of your content; you don't want to them to feel like the email is too promotional. Promote an offer that relates to the one that they became a lead from.

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Top Ways to Maximize Trade Show Opportunities

Score More Sales

Work to include a social selling strategy to promote that you’re at the show. Today’s tradeshow booths are littered with people who simply sit and stare at their smart phone – you appear unapproachable and disinterested when you do that. Understand why you will be there, and who your buyer is. During the show, be present.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers. I usually recommend my clients consult with a local recruiter if they’re unsure of the expectations of the job market. An overview of three titles. An overview of leverages commonly used.

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