Remove B2B Remove Contract Remove Technical Sales
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Why marketing must reclaim GTM design in the age of AI

Martech

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. “It’s not about signing a contract and being good to go. Spam damages your brand.”

GTM 105
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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. How many went live?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Key Takeaways Sales podcasts offer valuable insights for sales professionals of all levels, featuring content ranging from beginner-friendly tips to expert interviews and advanced strategies for B2B sales, sales engagement, and various industry-specific sales topics.

Gaming 233
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

Alon Waks , former VP Market @ Kustomer @ Bizzabo now fractional CMO They will likely need investments in a surrounding sales ecosystem – technical sales, services scoping, POC/pilot expectations are massively different at that deal size. Inbound predictability isn’t whale hunting behavior, more sardine fishing.

GTM 87
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SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

And it ended up that they were starting on having an ACV, or an annual contract value, and that’s where I first started to understand that type of repeatable business. I think a couple of them that popped out is just how do you define sales ops, marketing ops, and customer ops at your organization today?

Sales 78
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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

Lead Fuze

Through interesting and informative content, Leah’s goal is to spread the word about modern sales. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. ” This goal is seen thoroughly in their products and best sales blogs content. Sales Wars Blog.