Remove B2B Remove Cross-sell Remove Prospecting Remove Tradeshows
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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Selling by offering a solution rather than pitching a product/service is key to sales pros.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This boosts cross-selling and upselling opportunities. Content distribution.

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The Power of Panel Webinars — The Road to Webinar World 2019 (1 of 8)

Heinz Marketing

So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. How can you be sure what you’re sending prospects is actually valuable? Noise doesn’t stand out. It doesn’t get noticed.

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The Power of Panel Webinars — The Road to Webinar Success (1 of 8)

Heinz Marketing

So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. How can you be sure what you’re sending prospects is actually valuable? Noise doesn’t stand out. It doesn’t get noticed.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The prospect-to-customer journey is not a linear series of events; it’s hard to predict and measure every engagement.

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Evolved Selling: Keeping pace with shifting customer demand

SBI

Evolved Selling: Keeping Pace with Shifting Customer Demand. The spread of COVID-19 shook up the B2B sales economy. Amidst this adversity, lessons on the future of B2B sales are emerging. On the surface, it seems obvious: B2B sales are moving more into the digital landscape. Let’s take a closer look.

Sell 38
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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

2019: LinkedIn’s #1 B2B Sales Expert to Follow. My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . Jill Konrath. Alice Heiman.

Sales 90