B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot
SEPTEMBER 12, 2024
B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? Very rarely did a sale require just a single signature, which meant the sales process and accompanying assets needed to be built around a variety of personas. Also, they overwhelmingly prefer to do independent research. Table of Contents What Is a B2B Buyer?
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