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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Use multichannel promotion. Hitting ‘go’ on your launch is just the beginning.

Launch 96
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What Is a Sales Lead? The Complete Guide

Salesforce

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use technology to your advantage, and more. What you’ll learn: What is a sales lead?

B2C 59
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. 13) Facebook Awards.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? LinkedIn for B2B Marketers.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.

B2B 77