SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide.

Gambling 92

Gambling Electricity Launch B2C 92

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. But if you put all the niche details in the jar first (sand!),

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Campaign 71

Campaign B2B B2C Promote 71

Heinz Marketing

FEBRUARY 5, 2018

Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. ? It’s a pretty exciting opportunity and I feel really grateful and lucky as a marketer to be able to lean into both B2B and B2C skill sets.

Pipeline 53

Pipeline B2B Sales Pitch 53

Sales Hacker

DECEMBER 8, 2017

In summary, the continued evolution of “Sales as a Service” for companies that want the best sales and go-to-market resources but can’t or shouldn’t spend $500K on a CRO. There are plenty of sales reps who are slowly but steadily building their personal brand, and it’s not going unnoticed.

Sales 99

Sales Cross-sell Up-sell Pipeline 99

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason. Danielle Perlstein.

Sales 130

Sales Start-ups Up-sell Cross-sell 130