Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. How do you avoid this and capture customer interest?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. How do you avoid this and capture customer interest?

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

B2B 69

B2B B2C Technology Technology 69

Sales Hacker

MAY 26, 2021

This can be categorized into four business objectives. If you love seeing results and helping sales teams get paid, focusing on performance and sales incentives is up your alley. This role may not have structural guidance at smaller companies so a manager must be able to work autonomously in a results-driven environment.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

Sales Hacker

NOVEMBER 15, 2017

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Key Accounts. Key Accounts are whale spenders or VIP customers prioritized by sales reps and customer success; churn from these clients would be a detrimental loss to the company’s revenue. Base Salary. BASHO Email.

B2B 105

B2B E-commerce Cold Call Sales 105