Hubspot

MAY 23, 2017

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. To do that in a B2B or high-ticket B2C client, you need to serve the sales leader as much as you serve marketing.

Clients 73

Clients Technology Technology Contract 73

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So when you’re getting 20 or 30 inbounds a week that are decent, that’s probably what most VCs get, 10 to 30 inbounds or referrals a week that are decent. They’ve cut the amount they want to invest. It’s not worth it.

Price 74

Price Pipeline Meeting Growth 74

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Price Comparison. Content / Niche.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

NOVEMBER 29, 2018

Kumar suggests that a 2–5% conversion rate is a reasonable balance; the more niche the market, the higher you should peg your target conversion rate. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. You’re displacing a popular commercial product.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

DECEMBER 21, 2020

Businesses in all niches were forced to reconsider their models and seek additional profit streams online. Just read a bit on the raise of Zoom which managed to grow its stock price 7x during the crisis. While many will connect this strategy with decision-makers in B2C businesses, there are many opportunities to leverage it for B2B.

Lead generation 105

Lead generation B2B Niche Promote 105

SaaStr

JULY 29, 2022

But one of the most interesting changes that Algolia did, was remove these pricing tiers. Let’s finally run this experiment like many other folks do, and let’s move to this more consumptive pricing that is more customer-centric,” And magic happened. Jason Lemkin: So I don’t have the answer.

Price 84

Price Product Start-ups Niche 84

Salesmate

MARCH 17, 2020

B2B sales is a much more complex process than B2C sales. You can ask the present customers for a referral. You might think that developing a one-size-fits-all solution will help you survive the competitive market, but it won’t help you create a niche for your product. As B2B sales have multiple stakeholders and steps.

Process 125

Process Objectives and Key Results CRM Sales 125

Sales Hacker

DECEMBER 8, 2017

For example, if you lose deals at an accelerated rate every time a rep brings up discounting or pricing in the first half of the call, wouldn’t you like to know that so you can coach your team on it? Go beyond lead generation and explore channels for cross-selling, up-sells and referrals. 2018 will be the return to basics in sales.

Sales 96

Sales Cross-sell Up-sell Pipeline 96