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24 customer experience misconceptions debunked

Martech

Consequently, you impact the experience. Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. If you have customers (like B2B companies do), designing and delivering a great experience is critical.

Customers 109
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Deep links for push notifications: Best of the MarTechBot

Martech

By incorporating deep links into your push notifications, you can provide a seamless and personalized user experience, driving users directly to relevant content within your app and increasing engagement and conversions. Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods. Create a referral program that encourages recommendations. Image source. It’s a win-win.

Customers 140
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The Science of Increasing Customer Loyalty

ConversionXL

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. We can say the same thing for B2C products, for example, HeadSpace. How Do We Define Customer Loyalty?

Customers 114
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 52
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The Science of Increasing Customer Loyalty

ConversionXL

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. We can say the same thing for B2C products, for example, HeadSpace. How Do We Define Customer Loyalty?