ConversionXL

FEBRUARY 9, 2016

Those case studies resulted in a widespread shift in thinking. Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.”

Growth 91

Growth Engineering Conversion Price 91

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Imbalance is okay.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

AUGUST 25, 2015

Here are 10 suggestions CEOs commonly make that indicate that their views of marketing are stuck in the past. This kind of release usually makes some sort of self-serving, inward-looking “announcement,” often devoid of real facts that anyone external to the company would care about. However, it isn’t necessarily the CEO’s fault.

Technique 78

Technique Closing Follow-up Meeting 78

ConversionXL

MARCH 15, 2016

You might be surprised by the ROI. Another common misconception is that onboarding email flows and on-site / in-app onboarding flows are to be kept separate. Are you familiar with the user experience quote , “User interface is like a joke. If you have to explain it, it’s not that good.”? 5 Ways to Onboard New Users.

Gaming 90

Gaming Non-Profits Start-ups UX 90

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. But if you can get that customer to make a second and a third purchase, they have a 54% chance of making another purchase. Every study I’ve seen points towards the undeniable ROI of customer loyalty. Why is this the case?

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. But if you can get that customer to make a second and a third purchase, they have a 54% chance of making another purchase. Every study I’ve seen points towards the undeniable ROI of customer loyalty. Why is this the case?

Customers 91

Customers A/B testing User Experience B2C 91