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Why Your Next Lead Is No Better Than the Last

Iannarino

The Gist: New leads are not better than old leads. Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey.

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Sell Against the Big Guys and Win

Score More Sales

According to the study, one-third of leads submitted NEVER receive a phone call. That’s like trying to win the lottery without ever buying a ticket. Bottom line is that 80% of the leads were ignored or they did not get enough follow-up to convert. You had a need today, so you got into your car and drove to the store.

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Part 2: Adulting is Hard—Safety Net Not Included

Heinz Marketing

While the blog post I wrote a couple months ago called ‘Part 1: Adulting is Hard’ contained a decent amount of self-deprecation and light-hearted satire, I was actually feeling very overwhelmed by my new lifestyle. You’re an extremely confident anomaly, and this blog probably isn’t relevant to you. Happy adulting!

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Sell Against the Big Guys and Win

Score More Sales

According to the study, one-third of leads submitted NEVER receive a phone call. That’s like trying to win the lottery without ever buying a ticket. Bottom line is that 80% of the leads were ignored or they did not get enough follow-up to convert. You had a need today, so you got into your car and drove to the store.

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Sales Pipeline Radio, Episode 261: Q & A Scott Horn @scott_horn

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn't touched in over three months. SEO and Lead Generation. What about three years later?

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How to Transform Your Website With Four Magical Steps

Hubspot

The ones that work get found by search engines, generate leads, and help you convert those leads into prospects and paying customers. Take Me to Your Leads. Begin by understanding the fundamental purpose of a business website: to generate leads. To Blog, or Not to Blog? Hint: You Already Know the Answer).