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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Let’s get into it.

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Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling.

Sales 141
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions.

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The Definitive Guide to SaaS Sales: Models, Metrics, and More

Outreach

But while utilizing SaaS products is a relatively pain-free process, selling it can be an entirely different story. But while utilizing SaaS products is a relatively pain-free process, selling it can be an entirely different story. Selling SaaS, however, proves to be an often complicated process that requires unique techniques.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

“Men have become the tools of their tools” – Henry David Thoreau. Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. To navigate the list, you can filter out tools based on function as well as for which size company it works best.

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16 marketing automation platforms your organization should consider

Martech

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).