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Tracking 20 years of search

Search Engine Land

Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post was published on Dec. times per day. times per week. times per month.

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5 AI writing assistants in action

Martech

This is part one of a two-part article. “It cannot connect the dots like we can. It can’t be personal like us, human like us. We can leverage generative AI tools to level up the content creation process. It takes considerable time and effort to write high-quality blog posts.

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18 Scarcity Examples That Can Boost Sales

ConversionXL

Scarcity is the phenomenon where, when a product or service is limited in availability (or perceived as being limited), it becomes more attractive. This makes sense in a traditional economic way, where less supply and more demand drives up prices. It also makes sense on an intuitive level. What Is Scarcity? Image Source.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be. First off, at a high level, how do UX professionals define conversion optimization? A conversion can be financial based (e.g. Newsletter sign-up). But how do UX people view conversion optimization?

UX 66
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6 Logical Fallacies That Can Ruin Your Growth

ConversionXL

But the solutions are fairly straightforward, and when you reach a certain level of experience and skill, they tend to be a given. No, the biggest obstacle to a testing program – even a mature program – tends to be human error and cognitive bias. Note: this list only a touches on a few of the common ones.

Growth 61
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Sales Leads – How to Tame a Unicorn

Cience

Among those who might be interested in your product/service, some won’t buy for a number of reasons. Among those who might be interested in your product/service, some won’t buy for a number of reasons. And there should not be an either/or choice between quality and quantity. What is a Sales Lead? Sales Lead Quantity.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Among those who might be interested in your product/service, some won’t buy for a number of reasons. Among those who might be interested in your product/service, some won’t buy for a number of reasons. And there should not be an either/or choice between quality and quantity. What is a Sales Lead? Sales Lead Quantity.